Wednesday, January 20, 2010

The Bookends of Prospecting & Follow-Up

Bookends are useful for holding your books in place. Not many people would give much consideration to the aesthetic aspect when choosing them. To me, however, I like to consider something unique in buying bookends. Bookends keep in place the books I have chosen to keep and these books are very special. I take the lesser value books to Bookmans when I am through with them. The books I keep I call my personal classics. Something I would want my children to discover and read. They are important at least to me.

That is how I look at the bookends of prospecting and follow-up. They hold something valuable between them. Prospecting generates the opportunities to do business. And follow-up assures your capability to sustain and grow. These two pillars hold within them the products and services that your customers value. And prospecting and follow-up help assure that they become aware of what you have and who you are. It is in that awareness that they consider the potential to purchase.

Consider letting the Jim Click Business Preferred Network help you grow your business. Just like my personal classic books, I value you and your business to partner with us.

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