You and your organization will be most successful when you view selling as a process. Every organization sells something. Not-for-profits sell image and the benefits of their services. Educational, religious, governmental organization must do the same. The ability to see that gaining support for your entity requires continuous follow-up and is a long term process is absolutely necessary. Building relationships take much effort over a long period of time. It is necessary to have a sense of urgency as that motivates you to act now for what you need later.
The one basic aspect that has not changed in successful marketing is the quality of service and value of products that you provide. No matter how effective you are in building relationships, if your customers don't like and value your products and services they are not coming back. Further, they will tell a lot of people, via the social media not to use you. That is the worst that can happen; using the power of the social media against you.
Therefore, it mandates more than ever that we take care of our basic business and make sure we offer something that definitely has a competitive edge, like our free Jim Click Business Preferred Network which is available to any of our Tucson community friends. Join with us and make Tucson the best place to grow a business!