Quality of Care Index

I have discovered that my success or lack thereof, is in direct proportion to my "Quality of Care Index - QCI)  Let's take my effort to lose weight.  The more I care about my health and energy level, the more I commit to exercise and nutrition.  I'll rate my QCI for weight loss at 72.  When it approaches 80, I start getting into action by swimming, walking and eating fruits and vegetables.

Almost all organizations measure quality of care.  Health care providers, automobile dealerships, and any one who provides customer services of any kind. 

How about this.  What if we were to measure the QCI of employers in the way they care for their employees?  And this would appear on financial statements for the public to know more about the way an organization treated their employees.  A high QCI would most likely result in higher productivity and more people wanting to do business with them.  It would certainly help their recruiting and employee retention. 

What is your personal QCI for the several most important areas of your life, like relationships, contribution at work, or in hobbies and sports?  And, if you had to rate your employer, what is the QCI you would assign?

Join with us in our Jim Click Business Preferred Network and let's improve the QCI for our Tucson community.

Process and Service

You and your organization will be most successful when you view selling as a process. Every organization sells something. Not-for-profits sell image and the benefits of their services. Educational, religious, governmental organization must do the same. The ability to see that gaining support for your entity requires continuous follow-up and is a long term process is absolutely necessary. Building relationships take much effort over a long period of time. It is necessary to have a sense of urgency as that motivates you to act now for what you need later.

The one basic aspect that has not changed in successful marketing is the quality of service and value of products that you provide. No matter how effective you are in building relationships, if your customers don't like and value your products and services they are not coming back. Further, they will tell a lot of people, via the social media not to use you. That is the worst that can happen; using the power of the social media against you.

Therefore, it mandates more than ever that we take care of our basic business and make sure we offer something that definitely has a competitive edge, like our free Jim Click Business Preferred Network which is available to any of our Tucson community friends. Join with us and make Tucson the best place to grow a business!

Today's New Customer

In case you're not looking the customer is becoming the driving force in this era's new business model. In 1934 entrepreneurs, like Henry Ford,set the stage for how business would be conducted. He directed the philosophy that most other companies followed. It was management from the top down.

In 1973, about the time of the oil embargo, we were learning that great inventors and entrepreneurs were not necessarily the best managers. So we initiated the professional management philosophy. Our philosophy was geared to get the highest return on investment for the owners.

Now, Harvard Business review reports we are in a new era of business philosophy and it is being driven by the needs and wants of the customer. Enter the complexed world of social-media. The new customer expects much more from his/hers vendors. And they now have the technical resources for talking and investigating our products and services. Learn more about this affects you, from sales guru Jeff Gitomer, by visiting his website at: www.salescaffeine.com/. It is an eye opener.

And, partner with us through our Jim Click Business Preferred Network. We will do our best to keep you informed about ways to help your business thrive and at the same time give valuable incentives to your employees.