You and your organization will be most successful when you view selling as a process. Every organization sells something. Not-for-profits sell image and the benefits of their services. Educational, religious, governmental organization must do the same. The ability to see that gaining support for your entity requires continuous follow-up and is a long term process is absolutely necessary. Building relationships take much effort over a long period of time. It is necessary to have a sense of urgency as that motivates you to act now for what you need later.
The one basic aspect that has not changed in successful marketing is the quality of service and value of products that you provide. No matter how effective you are in building relationships, if your customers don't like and value your products and services they are not coming back. Further, they will tell a lot of people, via the social media not to use you. That is the worst that can happen; using the power of the social media against you.
Therefore, it mandates more than ever that we take care of our basic business and make sure we offer something that definitely has a competitive edge, like our free Jim Click Business Preferred Network which is available to any of our Tucson community friends. Join with us and make Tucson the best place to grow a business!
Showing posts with label Social-media. Show all posts
Showing posts with label Social-media. Show all posts
Tuesday, October 19, 2010
Monday, May 24, 2010
Building Relationships
Social-media is not the cure all for business development. Building relationships is. Yes, you use all of the proponents of social-media to help find and create relationships. However, good relationships that build trust can give your products and services the best opportunity to be purchased.
The purchase pathway is first making people aware of your products. Then the potential consumer can consider the value or benefit that would motivate them to buy. Social-media helps promote the benefits and provides a platform for others to give their experience in using it. Once a consumer is convinced that they should buy your product, or something similar, they decide where the purchase should be made.
If you have done your job of building a personal relationship with them or someone they know, it is more likely they will be using your organization to consummate the purchase.
You can never build too many relationships. Prospecting and building should be a regular part of your activities. The more time you have for doing this, then the more likely your opportunities for prospects to convert to customers.
There is no such thing in this approach for having a slow day. A slow day just means you spend more time prospecting and building new relationships or strengthening old ones.
Join with us in the Jim Click Business Preferred Network and let us help you create more relationships and business.
The purchase pathway is first making people aware of your products. Then the potential consumer can consider the value or benefit that would motivate them to buy. Social-media helps promote the benefits and provides a platform for others to give their experience in using it. Once a consumer is convinced that they should buy your product, or something similar, they decide where the purchase should be made.
If you have done your job of building a personal relationship with them or someone they know, it is more likely they will be using your organization to consummate the purchase.
You can never build too many relationships. Prospecting and building should be a regular part of your activities. The more time you have for doing this, then the more likely your opportunities for prospects to convert to customers.
There is no such thing in this approach for having a slow day. A slow day just means you spend more time prospecting and building new relationships or strengthening old ones.
Join with us in the Jim Click Business Preferred Network and let us help you create more relationships and business.
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