You and your organization will be most successful when you view selling as a process. Every organization sells something. Not-for-profits sell image and the benefits of their services. Educational, religious, governmental organization must do the same. The ability to see that gaining support for your entity requires continuous follow-up and is a long term process is absolutely necessary. Building relationships take much effort over a long period of time. It is necessary to have a sense of urgency as that motivates you to act now for what you need later.
The one basic aspect that has not changed in successful marketing is the quality of service and value of products that you provide. No matter how effective you are in building relationships, if your customers don't like and value your products and services they are not coming back. Further, they will tell a lot of people, via the social media not to use you. That is the worst that can happen; using the power of the social media against you.
Therefore, it mandates more than ever that we take care of our basic business and make sure we offer something that definitely has a competitive edge, like our free Jim Click Business Preferred Network which is available to any of our Tucson community friends. Join with us and make Tucson the best place to grow a business!
Tuesday, October 19, 2010
Friday, October 8, 2010
Expand Your Resources For Success
Our Jim Click Business Preferred Network is continually looking for ways to help its associates grow their organization to the fullest. I believe each of you have a least one idea or experience that would be useful to the rest of our almost 700 partners. Share one here now.
For instance, one of you casually mentioned that they found an answer to a business problem by reading an ezine article. I had heard of ezine but never fully checked it out. I know more now than I did and want to encourage you to use this excellent resource.
It is www.ezine.com and it is free. Here you will find articles, well written, on any subject you can think of. From social-media to how to save the Spirit Bear. It is both educational and entertaining.
Knowledge is one tool we can't get enough of. And becoming a partner in our Business Preferred Network is something we want more of. Please tell your business peers and friends to join with us as we help build a thriving business base in the Tucson, AZ community.
For instance, one of you casually mentioned that they found an answer to a business problem by reading an ezine article. I had heard of ezine but never fully checked it out. I know more now than I did and want to encourage you to use this excellent resource.
It is www.ezine.com and it is free. Here you will find articles, well written, on any subject you can think of. From social-media to how to save the Spirit Bear. It is both educational and entertaining.
Knowledge is one tool we can't get enough of. And becoming a partner in our Business Preferred Network is something we want more of. Please tell your business peers and friends to join with us as we help build a thriving business base in the Tucson, AZ community.
Tuesday, September 7, 2010
Too Much Information
I was reviewing the information I have assembled concerning social media. All of it is interesting and maybe useful. However, I am feeling overwhelmed with the thousands, yes thousands, of well written documents concerning this subject.
I have way too much information and that makes it more difficult to set into action a good marketing plan. Luckily, Jim Click is a recognized brand in Tucson. Awareness of our products is not an issue. Conversion of customers to purchase is the issue. They have many choices and they are as knowledgeable as any of our salespeople, maybe more so.
The key is having a relationship with the prospect that breeds trust. Some people are good at building an almost instant rapport and the rest of us must invest some time to earn that trust.
That is why the current digital communication technology is relevant. It helps us build relationships, in numbers never imagined before, that create the modern opportunities to do business. (OTDB)
If you are feeling overwhelmed about social media, you are among the majority of business leaders. The savvy ones are jumping in and testing the waters. Don't let your fear of doing the wrong thing keep you from getting involved. On the job training is the most efficient way to get started. (OJT)
Heed this advice. Whatever you do make sure that honesty, civility, and respect for those you contact are the uppermost virtues that you employ. You can always fine tune your methods, skills, and strategy but you can't afford to create unfavorable situations from which you will never recover.
Join with us in the Jim Click Business Preferred Network as we all work together to build the best business possible.
I have way too much information and that makes it more difficult to set into action a good marketing plan. Luckily, Jim Click is a recognized brand in Tucson. Awareness of our products is not an issue. Conversion of customers to purchase is the issue. They have many choices and they are as knowledgeable as any of our salespeople, maybe more so.
The key is having a relationship with the prospect that breeds trust. Some people are good at building an almost instant rapport and the rest of us must invest some time to earn that trust.
That is why the current digital communication technology is relevant. It helps us build relationships, in numbers never imagined before, that create the modern opportunities to do business. (OTDB)
If you are feeling overwhelmed about social media, you are among the majority of business leaders. The savvy ones are jumping in and testing the waters. Don't let your fear of doing the wrong thing keep you from getting involved. On the job training is the most efficient way to get started. (OJT)
Heed this advice. Whatever you do make sure that honesty, civility, and respect for those you contact are the uppermost virtues that you employ. You can always fine tune your methods, skills, and strategy but you can't afford to create unfavorable situations from which you will never recover.
Join with us in the Jim Click Business Preferred Network as we all work together to build the best business possible.
Monday, August 23, 2010
Accentuate the Positive
The Jim Click Team was faced with a huge task. Move 1200 cars to the Tucson Convention Center, set up to receive 4,000 visitors, complete loads of paper work, plan to work 12-18 hours each day, secure the place, and welcome guests as they arrive.
The practical side of me said prepare for a tough time. I, along with others, was dreading the week long event.
On the first day of the "show" I met Paul and was about to commiserate with him. However, his first words were, "Wow, I've been waiting for this all year. I can't wait until the doors open. It is such an exciting time!"
His enthusiasm and positive spirit changed my whole outlook and energized me all week. I was astounded at how I felt by adopting his attitude. It was contagious.
I'll always remember to accentuate the positive and look for the good in all challenges.
And, when you join with us in our Jim Click Business Preferred Network, you will feel the same!
The practical side of me said prepare for a tough time. I, along with others, was dreading the week long event.
On the first day of the "show" I met Paul and was about to commiserate with him. However, his first words were, "Wow, I've been waiting for this all year. I can't wait until the doors open. It is such an exciting time!"
His enthusiasm and positive spirit changed my whole outlook and energized me all week. I was astounded at how I felt by adopting his attitude. It was contagious.
I'll always remember to accentuate the positive and look for the good in all challenges.
And, when you join with us in our Jim Click Business Preferred Network, you will feel the same!
Tuesday, August 10, 2010
Selling From the Heart
I read in "Simple Truths" that the most effective salespeople have a similar trait, they all sell from the heart. In other words they care about the people they sell to. They care about the products they sell. They relate to their customers needs and problems and find ways to solve them.
I find the greatest obstacle to successful selling is a lack of honest communication. When you sell from the heart you always are an honest communicator. If both sides of a sales transaction can see each others needs, there is a strong chance they will find common ground in which to complete the transaction.
Honestly, we want you as a Business Preferred partner so we can help each other do more than we could ever do alone. Everyone in our Tucson network is selling from the heart!
I find the greatest obstacle to successful selling is a lack of honest communication. When you sell from the heart you always are an honest communicator. If both sides of a sales transaction can see each others needs, there is a strong chance they will find common ground in which to complete the transaction.
Honestly, we want you as a Business Preferred partner so we can help each other do more than we could ever do alone. Everyone in our Tucson network is selling from the heart!
Friday, July 23, 2010
What we Were in the Past Does Not Matter
I read this interesting statement. "What we were in the past doesn't matter, it is what we are now that is important." Each day can be a new starting point. Hanging on to old baggage is stressful and energy draining. It stifles our creative ability and keeps us stuck in the old ways.
If you are a person who can change what happened yesterday I would like to hear from you. We will both get rich. You can atone for mistakes but you can't change the action already completed. Give it up and move on to the positive possibilities you now can create.
Help us help each other as we try to build businesses that grow and are good for everyone. Join with us in the Jim Click Business Preferred Network and let's create a future with meaningful results. It takes all of us working together to accomplish this.
If you are a person who can change what happened yesterday I would like to hear from you. We will both get rich. You can atone for mistakes but you can't change the action already completed. Give it up and move on to the positive possibilities you now can create.
Help us help each other as we try to build businesses that grow and are good for everyone. Join with us in the Jim Click Business Preferred Network and let's create a future with meaningful results. It takes all of us working together to accomplish this.
Tuesday, July 6, 2010
Summertime & The Selling is Easy
Jeffry Gitomer, high profile sales trainer thinks summer is a great opportunity to get more sales. Competition usually slows down due to vacations, relaxing, and sort of in neutral until cooler weather comes.
Take advantage of working harder and getting out to see more people. Stretch yourself like a rubber band until you can't do more. The pay-off will be much greater in a "slow" period. Find out what your customers need. Do something for them that is different. They may have the summertime blues and you can be just what they need to get moving again.
Don't let summertime give you an excuse to take it easy. Get tough and get going. Sing the song, "Summertime and the selling is easy"! And remember, it's easy to participate in the Jim Click Business Preferred Network where the giving is easy.
Take advantage of working harder and getting out to see more people. Stretch yourself like a rubber band until you can't do more. The pay-off will be much greater in a "slow" period. Find out what your customers need. Do something for them that is different. They may have the summertime blues and you can be just what they need to get moving again.
Don't let summertime give you an excuse to take it easy. Get tough and get going. Sing the song, "Summertime and the selling is easy"! And remember, it's easy to participate in the Jim Click Business Preferred Network where the giving is easy.
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