Too Much Information

I was reviewing the information I have assembled concerning social media. All of it is interesting and maybe useful. However, I am feeling overwhelmed with the thousands, yes thousands, of well written documents concerning this subject.

I have way too much information and that makes it more difficult to set into action a good marketing plan. Luckily, Jim Click is a recognized brand in Tucson. Awareness of our products is not an issue. Conversion of customers to purchase is the issue. They have many choices and they are as knowledgeable as any of our salespeople, maybe more so.

The key is having a relationship with the prospect that breeds trust. Some people are good at building an almost instant rapport and the rest of us must invest some time to earn that trust.

That is why the current digital communication technology is relevant. It helps us build relationships, in numbers never imagined before, that create the modern opportunities to do business. (OTDB)

If you are feeling overwhelmed about social media, you are among the majority of business leaders. The savvy ones are jumping in and testing the waters. Don't let your fear of doing the wrong thing keep you from getting involved. On the job training is the most efficient way to get started. (OJT)

Heed this advice. Whatever you do make sure that honesty, civility, and respect for those you contact are the uppermost virtues that you employ. You can always fine tune your methods, skills, and strategy but you can't afford to create unfavorable situations from which you will never recover.

Join with us in the Jim Click Business Preferred Network as we all work together to build the best business possible.

Accentuate the Positive

The Jim Click Team was faced with a huge task. Move 1200 cars to the Tucson Convention Center, set up to receive 4,000 visitors, complete loads of paper work, plan to work 12-18 hours each day, secure the place, and welcome guests as they arrive.

The practical side of me said prepare for a tough time. I, along with others, was dreading the week long event.

On the first day of the "show" I met Paul and was about to commiserate with him. However, his first words were, "Wow, I've been waiting for this all year. I can't wait until the doors open. It is such an exciting time!"

His enthusiasm and positive spirit changed my whole outlook and energized me all week. I was astounded at how I felt by adopting his attitude. It was contagious.

I'll always remember to accentuate the positive and look for the good in all challenges.

And, when you join with us in our Jim Click Business Preferred Network, you will feel the same!

Selling From the Heart

I read in "Simple Truths" that the most effective salespeople have a similar trait, they all sell from the heart. In other words they care about the people they sell to. They care about the products they sell. They relate to their customers needs and problems and find ways to solve them.

I find the greatest obstacle to successful selling is a lack of honest communication. When you sell from the heart you always are an honest communicator. If both sides of a sales transaction can see each others needs, there is a strong chance they will find common ground in which to complete the transaction.

Honestly, we want you as a Business Preferred partner so we can help each other do more than we could ever do alone. Everyone in our Tucson network is selling from the heart!

What we Were in the Past Does Not Matter

I read this interesting statement. "What we were in the past doesn't matter, it is what we are now that is important." Each day can be a new starting point. Hanging on to old baggage is stressful and energy draining. It stifles our creative ability and keeps us stuck in the old ways.

If you are a person who can change what happened yesterday I would like to hear from you. We will both get rich. You can atone for mistakes but you can't change the action already completed. Give it up and move on to the positive possibilities you now can create.

Help us help each other as we try to build businesses that grow and are good for everyone. Join with us in the Jim Click Business Preferred Network and let's create a future with meaningful results. It takes all of us working together to accomplish this.

Summertime & The Selling is Easy

Jeffry Gitomer, high profile sales trainer thinks summer is a great opportunity to get more sales. Competition usually slows down due to vacations, relaxing, and sort of in neutral until cooler weather comes.

Take advantage of working harder and getting out to see more people. Stretch yourself like a rubber band until you can't do more. The pay-off will be much greater in a "slow" period. Find out what your customers need. Do something for them that is different. They may have the summertime blues and you can be just what they need to get moving again.

Don't let summertime give you an excuse to take it easy. Get tough and get going. Sing the song, "Summertime and the selling is easy"! And remember, it's easy to participate in the Jim Click Business Preferred Network where the giving is easy.

Consider This: Discipline

Thomas Huxley said, "There are a thousand principles of success, but none will work without self-discipline". How true this is for me as I sit and recall how many times I did not make the effort necessary to achieve my goals.

Yes. I have valid excuses and that is all they are, excuses. So now I have excuses and no achievements. Most likely, everyone is guilty of this at one time or another. Getting motivated everyday and having a plan, a focus, on what you want to accomplish is a difficult task.

What can we do to become disciplined and yet flexible and spontaneous? Partly, discipline is better achieved when considered over a period of time that is longer than just the day or week or even month.

I believe that staying focused and being disciplined requires you to be aware of the times that you need some breathing space. Take the break for yourself. You will be healthier and in the long term more productive. If you get angry with yourself you may get discouraged and give up all together.

Have long term goals and stay focused on them. And, also make one of your goals to join with us in the Business Preferred Network and it will help you succeed at whatever you decide!

Affinity or Cause Marketing

Several years ago, it became popular to align your product and service with a group that supported a meaningful purpose. Organizations such as the Red Cross, American Cancer Society, Nature Conservancy, or any better known purpose could give you creditability that consumers favored.

When you support a cause it becomes a part of the culture of your company. You and your employees support it through contributions and action. There is significant benefit to doing this. The public will be impressed that your company has interests in your community in addition to selling their products.

It is my opinion that a company support a single entity or purpose. In this way your message gains creditability and does not have dilution of effort.

A single cause could be as simple as "Spirit Lifting" for people facing life-limiting challenges. The Spirit Lifters Network finds people who could use encouragement and sends them a Spirit Bear, which is a warm and fuzzy stuffed animal. The Spirit Bear comes with an inspiring story card. Although the Spirit Lifters Network is not well known, it has Spirit Bears worldwide.

Join a cause and make your business world a better place for all. Join the Jim Click Business Preferred Network and let's help everyone become a Spirit Lifter!